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Libsyn Advanced statistics offers a range of different breakdowns from general download numbers to episode level social tracking, geographical data, and more. To get started, click the button on the menu on your Libsyn dashboard.
The first thing you will see on the stats page is your overall stats for your show – starting with your overall downloads table.
Scrolling down the page a bit will display an episode breakdown table. This table will give you overall downloads per episode for this month, the last two months, and the total number of downloads.
Episode and media breakdowns look mostly the same as the show breakdown – but we will cover the differences later in the article. In the meantime, scrolling down the current page a little further will show you a Downloads By Day graph. This graph shows you trends of downloads on a daily basis.
Lastly, your general show level stats provide you a daily, weekly, and monthly breakdown as to how many downloads you received show wide during that time period.
Our statistics can provide you with a full breakdown of geographic information for your show. This shows you what country, region/state, or city/market your listeners are all coming from. You can access your geographic summaries by clicking on Geographic on your side menu.
A pie chart appears at the top, giving you a colorful breakdown of what countries contribute to your download counts.
Notice the small arrow in the upper left hand corner – – hitting this button will open up a small menu that allows you to export the pie chart as a graphic.
Scrolling down the page will present you with a table breaking down the country downloads.
This chart allows you to zoom in and see additional breakdown details. We will cover that momentarily as you can zoom using the map further down this page as well, or you can zoom from here using the button.
Underneath the map is also a region table. Similar to the country table, the region table displays a download breakdown per region (a region is different per country, but in the United States a region is considered a State). You can on the region table as well, and it also can be exported.
Moving onto the map – the world map allows you to hover your mouse and quickly get get download numbers for that country. The map is color coded, the darker the color the more downloads you get in that country.
For the purposes of this tutorial, we are going to assume you are selecting the United States. This will give us a drill down of numbers based only on the United States, similar to the numbers outlined for the world – starting with a pie chart. Note that geographic data (and the same goes for user agents, referrers, etc) is given to us by the systems the listener is using (whether their computer or their local ISP). In some cases, that information is not given to us, so the information is ‘Unknown’.
Just like when reviewing your world stats, you can scroll down this page and see a graph for downloads by day (which can be zoomed to specific date ranges and exported) as well as downloads by month (which can also be zoomed to specific date ranges and exported) – both specific to the country you are currently reviewing.
Also similar to world stats, a graphical map is available for the region you picked.
Below the map includes two additional tables, Regions and Market download counts. Zooming into a market/state using either the map or the button will give you specific download numbers for that market which are all exportable as well.
Libsyn provides producers with a full breakdown of how many downloads are obtained using certain programs, otherwise known as User Agents. This can be viewed at the show, episode, or individual file level by hitting the Technology menu item.
To understand the numbers provided here requires first defining what a user agent is. A user agent is a program that is used to access something on the internet, be it a web page or a media file. If you have a website and have ever looked at your web site statistics, you likely will have seen a user agent associated; however, for websites a user agent is usually a web browser such as Firefox or Safari or Internet Explorer.
For podcasts and media files, user agents can expand on that list to include iTunes, iOS/iPhone apps, Android apps, Stitcher, and so on. These aren’t web browsers, but they are programs that are used to subscribe to, download, and/or listen to your content.
It is important to keep in mind, when looking at user agents, that not every user agent is backed by a human. If your user agent is iTunes, it is a sure bet that there is a listener using iTunes to download and listen to your podcast. However, there are some user agents that are bots, programs written to scan the internet for content. Some bots are legitimate, usually stemming from search engines such as Google or Bing to find content on the internet and make it searchable. Other bots are benign, meaning they don’t serve a largely known purpose, but also don’t hurt anything – they just are. Occasionally, there is a bad bot that causes high amounts of traffic and serve no good purpose. The latter appears rarely, but when they do they can cause spikes in downloads. We monitor our networks for such incidents and respond accordingly, but if you notice a sudden random spike, looking at your user agents is a good place to start.
We display your user agents first via a graphical pie chart.
Under the pie chart is a table that gives you a larger list of the user agents used to access your content. This table can be exported.
A traffic source determines how a listener found you. For example, if a blogger writes an article and in that article links to your episode and a listener clicks on that link from that blog page, that blog page becomes a traffic source (specifically in this case, a referrer). Referrers are specific to web browsing (iTunes for example will not show as a referrer, but instead would appear as a user agent under technology).
To access your traffic sources, click on the Traffic Source link on your menu for your show, for specific episodes, or for a specific file.
Episode Specific Details
Everything at the show level is also available at the episode level, and much of what is available at the episode level is available at the media file level. However, there are a few really cool pieces of data that are given at the episode level worth looking at. To get there, use the menu on the left hand side.
Similar to show level stats, you can view general, geographic, technical, and referrer sources. There is an addition to traffic sources that occurs at the episode level that can be especially handy – social tracking.
If you are using our OnPublish options for Facebook and/or Twitter, we will tell you how many retweets or how many likes an episode has received.
Note that if you have connected two Facebook pages and release an episode to both pages, you will get a like bar for both pages so you can see which page generated the most traffic for you. The same goes for Twitter, if you have more than one Twitter account connected and you release an episode to all your Twitter accounts, you will see a tweet bar for each account so you know which account generated more traffic.
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