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As a producer working with our MyLibsyn Premium Subscriptions, you now have the ability to create custom e-mail campaigns and contact your subscribers through newsletter functionality. These options will be found under the Monetizing menu by clicking on Premium (MyLibsyn).
Opting Into the Program
If you haven’t already opted in and been setup with our mailer program, you must first opt your show into the program. Click on E-Mail Subscribers to be taken to the opt-in page:
Be sure to hit the button to submit your request. The request will go through our premium team and your mailing system will be setup for you.
Setting Up Your Campaigns
Once you have been approved for e-mail campaigns, you need to set up your first campaign. To do so, go to on your main menu. Then click on Premium Subscriptions (MyLibsyn) on your left hand menu. Lastly, click on to open your available campaigns. Since you have not yet created any campaigns, it will tell you that you have no campaigns setup yet:
Click the button to begin the campaign creation wizard.
The wizard will ask you if you want a basic e-mail template, or a predesined template.
Selecting Basic will give you no design aspects. When you create your e-mail (which we will go over further down the article), you will have a text editor to generate your message.
Alternatively, if you select Predesigned you will get a range of many different predesigned templates from holiday themes to funny, professional, and so forth.
Whether you pick the basic option or choose a predesigned, the next page finalizes your campaign settings.
The campaign name is a reference for you to remember what this campaign was designed and setup for.
From E-Mail Address
This is the e-mail address messages from this campaign will be sent from.
This will be prefilled with the template choice you have chosen. In the above example, we chose the basic template, but if you instead pick a predesigned template, that will appear here instead. You can also go back and change your setting if you wish to do so.
An e-mail can be sent in plain text – which will only send text, no pretty formatting and no imagery – or in HTML format – which will provide much more latitude in design and imagery, much like a web page. Most likely if you have picked a predesigned template, you want to use HTML.
Some older e-mail programs and some e-mail recipients prefer to receive in text format. Therefore, we provide you the option to choose which is best for you and your audience.
Most shows have more than one subscription level (such as monthly, bi-yearly, and yearly subscriptions for example). The recipients option here allows you to choose who of your subscribers, if not all, will receive messages from this e-mail campaign.
Once you are done, be sure to hit the to save your changes. Your changes will be saved and you will be placed back at the e-mail campaign dashboard, only now you will see a list of the campaigns you have created.
Your campaign is now setup and you are ready to start sending e-mails to your subscribers.
E-Mailing Your Subscribers
Sending an email to a campaign is as easy as hitting the button on your campaign dashboard. The e-mail wizard will open:
Scheduling Your Email
You can schedule your message to be sent now, or at some point in the future. Just switch the radio button to Schedule Delivery and a scheduler will appear:
Now you are generating the content of your e-mail, the subject will become the subject line in the e-mail your subscribers receive.
Many e-mail programs will display a from e-mail address, and a name associated with that e-mail address. For example, you might enter your name on this line, or you might enter the name of your show, or the name of the panelists you have on your show, etc.
This text box is where you will generate your message. If you have picked a predesigned template, the template will appear here for reference, and edits if you wish.
You can send a test message to yourself, allowing you to see what the message looks like and how it would arrive to your subscribers by hitting the button. The page will show that a test was sent:
You will receive an e-mail just as if you were a subscriber. If you need to make changes, you can still make them. If you are ready to send or schedule the e-mail, hit the button. Your message will be sent, and you will receive a successful message:
That’s it! You have now setup an e-mail campaign and sent an e-mail to your campaign. You can continue to create campaigns or send e-mails to those campaigns as you see fit.
Each campaign comes equipped with it’s own statistics, allowing you to see a range of important information regarding the campaign. To open the stats dashboard, hit the button from the email campaign list. The stats dashboard for that campaign will open:
From here, you can see the date the e-mail was sent, how many messages were sent, how many opens occurred for the email, how many clicks on links inside the e-mail were received, and how many times the message was forwarded.
You can also click on ‘View’ for the archive URL which will open a browser window displaying the email that was sent.
Have any questions or concerns? Contact our support team at firstname.lastname@example.org.
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