In order to create a new podcast episode using the Libsyn Publisher Hub, log into your WordPress administration dashboard and begin by creating a new post.
Create a WordPress Post
Create your post as you normally would in WordPress, including choosing a title, setting your permalink, writing your post, and choosing a WordPress category.
The post title entered here will become the episode title when the post is published.
The permalink generated for the post in WordPress will not only be the URL to that post on your site, but will also be the set permalink for the episode in Libsyn (and will be used anywhere Libsyn is set to use your permalink).
The body of the post entered will become your show notes or episode description. All the formatting typically supported is supported as usual, including (but not limited to) text formatting, ordered and unordered lists, links, and images.
Under where your post body information gets entered will be a section generated by the Libsyn Publisher Hub. This is where you can fill in episode specific details and upload your content.
This should look pretty familiar, as it is similar to what is shown in the Libsyn dashboard when publishing a new episode. Let’s go through each of these fields.
Post Libsyn Episode & Uploading Media
In order to create a new episode in Libsyn, the Post Libsyn Episode checkbox must be checked.
Media can then be upload from your local device using the Upload Media button. Alternatively, you can choose to upload media you already have uploaded to your WordPress hosting server, or by selecting a file you have uploaded to your Libsyn dropbox folder (FTP).
Once uploaded, the Media URL text box will fill in automatically.
Note: Libsyn will not utilize media hosted via your WordPress hosting server, or a third party. The plugin will upload the file directly to Libsyn’s service. The benefit is that your media files will never affect your WordPress server/host, and will always be served using Libsyn’s CDN.
The subtitle will appear as a ‘description’ for the episode in the iTunes store (and other podcast directories). This is not a required field. If this is not filled out, our system will automatically enter a truncated portion of your episode description for you.
The episode thumbnail appears in iTunes, supporting podcast directories, the Libsyn HTML5 media player, and other possible places your show is distributed to.
-3000x3000px (maximum, anything in between is fine as long as it’s square)
-Under 500kb in file size
-JPG, JPEG, or a PNG file
Keywords are words (not multi-word phrases) that are used to help provide search benefits to your show. Note, iTunes (and therefore most other directories) no longer utilize the keywords fields. However, keywords are utilized in YouTube so if you are pushing your show to YouTube, you are encouraged to enter words to aid in your ranking inside the YouTube search engine.
Update ID3 Tags
If you do not generate your own ID3 tags, Libsyn can create them for you based on your show and episode details. This ensures your media file has your episode title, a portion of your show notes, show title, show or episode artwork, and so forth attached to the media file.
iTunes Optimization Tags
There are two places you can set your rating, at the RSS feed level and at the episode level. Episodes should be set as clean or explicit. This setting affects this specific episode.
Enter the episode number for your episode here. This will be displayed in the Apple Podcasts app on iOS, as well as in other third party applications that support the iTunes Optimization Tags.
If your episode runs on seasons, enter your season number here. If you do not run seasons, leave this blank.
Specify if your episode is a full episode, a trailer, or a bonus episode.
A full, traditional podcast episode
A shortened trailer or promo for your show (usually between 30-60 seconds)
A bonus episode which is included for your listeners, but does not necessarily fall in the realm of your regular episode releases
The iTunes Summary is a short, one or two sentence elevator pitch regarding what this episode is all about. No text formatting or HTML is permitted in this field.
The iTunes Title is the title of your episode, without including any extraneous information such as episode numbers, season numbers, or show titles. iTunes offers additional fields for identifying season and episode numbers which they will use to order and label your episodes automatically.
Just as you can at the RSS feed level, you can set an iTunes Author at the episode level. The author tag is a searchable field in iTunes, and being able to customize this at both levels can allow you to set an overall author, as well as different authors at the episode level where applicable.
Scheduling the Episode Release
Just like inside the Libsyn dashboard, the Libsyn Publisher Hub will allow you to schedule your episode for all of your Libsyn destinations.
Basic scheduling utilizing the plugin is as simple as scheduling your WordPress post. Whatever date and time is set for the WordPress post is the date and time Libsyn will release to all destinations.
Advanced scheduling allows you to tailor your episode to release to different destinations at different times. For example, you might schedule the RSS feed and the WordPress post to go out right now, but Twitter and Facebook don’t go out until tomorrow at 3pm.
To use Advanced Scheduling, hit the Advanced Destination Publishing button.
In the above table, unchecking any destination turns that destination off for this episode (meaning, this episode will not release to that destination).
The date and time to release can be set for every single destination.
The date and time to expire can also be set for every single destination. An expired episode still exists on your account, but is simply no longer public at that destination.
Note: Your WordPress set time zone AND your Libsyn set time zone should both be the same to prevent any scheduling anomalies.
Publishing the Episode
Once you have completed your draft, hit the Publish button to publish the episode. This will release the episode both inside WordPress, as well as to all configured Libsyn destinations according to the schedule set.